Adapt or Die
A project set by design agency Elmwood, whereby the year is 2026 and the high street is dead. My job was to invent and brand a taxi company to fit into this situation. I created Ride Taxis, a taxi service that brings the high street to the consumer, in the form of taxi experiences. The taxi can transport you anywhere, meaning you can watch a film under the stars or have drinks by the beach at sunset.
These animations will feature online and across social media. As soon as the user places their mouse over them, through virtual reality, they will be taken to a random beautiful location, which they can experience for real with Ride Taxis.